On the Media: Beast vs. Virus

This is a fascinating piece exploring the power of ‘metaphorical framing.’ A Stanford professor asked two groups of participants to help solve a problem: a hypothetical American city has a rising crime problem. One group was told “crime is a beast ravaging the city of Addison.” The other group was told “crime is a virus ravaging the city of Addison.” Both groups were given the same crime stats; the solutions they came up with varied widely.