From today’s Slate piece, “Guilty Pleasures: Why I watch Bachelor Pad”:
A few weeks ago, it was reported that Spotify, the music-streaming service, is introducing a new “Private Listening” setting for those that wish to not have their “guilty pleasures” broadcast on Facebook, which would make for a good lead to an Onion article, if only it were satire. Apparently, it’s not; just ask the many twentysomethings who were caught listening to Maroon 5—nobody was laughing. Because Maroon 5, unlike, for instance, Lady Gaga, cannot be perceived as deliciously awful; it can only be awfully awful. One is sentimentality dressed in drag, and the other is just plain sentimental, like the cultural equivalent of not being in on the joke—a hipster nightmare.
Coming at this from a different angle, here’s the social media-averse Monocle chief Tyler Brûlé telling WWD about his just-launched radio station, Monocle 24:
Brule said, ideally, listeners will keep quiet and enjoy the experience.
“There is no social element to this — you don’t have to respond in any way to what you hear, and we don’t want anyone calling in,” he said during an interview at Midori House, Monocle’s Modernist headquarters in Marylebone.
“And if you really want to be social, then you can listen with a friend. What we want to do is promote a sense of intimacy between Monocle 24 and its listeners, rather than shouting louder to get our message across.”