"Lessons For Building A Tablet Magazine That's Actually Worth Using"

From Co.Design:

The New Yorker has seen success with its relatively straightforward digital edition, but there’s nothing that really differentiates it from the print version, except maybe that it’ll save you the embarrassment of having a tower of unread issues on your nightstand.

Aside from poet-spoken poems? Videos? Supplemental documents? Slideshows of artworks? Movie clips?

This suggestion (even made in slight jest) — that only futuristic interactive material counts as worthwhile tablet content — gives me the blues.