How much care can you put into telling the story of a $3 notebook? This much.
Yeah, but does this type of approach really have an effect? Reports the maker: “3-packs of our Field Notes Fall COLORS Edition, ‘Raven’s Wing,’ sold out to our mailing list in just 48 hours. The moral of that story is to get on the list at Field Notes.”
Yes, mailing list. As in what’s used by Screaming Eagle and Bryant Family Vineyard and other makers of incredibly expensive, highly coveted Cabernets. Except, you know, for $3 notebooks. That’s good storytelling.