"Groupon Counts on Writers and Editors to Build Its Audience"

From tomorrow’s NYT:

Groupon borrowed some tools and terms from journalism, softened the traditional heavy hand of advertising, added some banter and attitude and married the result to a discounted deal. It has managed, at least for the moment, to make words pay.

And later:

With more than 400 writers and editors, Groupon’s domestic editorial staff is on the verge of eclipsing the big name across the Chicago River, The Chicago Tribune.