Erin Kissane: "A Checklist for Content Work"

An excerpt from Kissane’s The Elements of Content Strategy, which I’ll soon be buying from A Book Apart. One of my favorite sentences: “Once you’ve rooted out unnecessary content at the site-planning level, be prepared to ruthlessly eliminate (and teach others to eliminate) needless content at the section, page, and sentence level.” Just yesterday I was telling someone who’s prepping for a relaunch: Eliminating old bad content can be as important as adding new good content.