From the NYT profile:
What is the way forward for a 155-year old-magazine that once published Emerson and Longfellow? Digital first and last, with ancillary revenue from conferences. The magazine, edited by James Bennet, is still very much in the middle of the conversation, but these days it is prized mostly for bringing luster to digital assets like Atlantic.com, Atlantic Wire, Atlantic Cities, and beginning Monday, Quartz.
“It’s become very, very clear to me that digital trumps print, and that pure digital, without any legacy costs, massively trumps print,” Mr. Bradley said.
Not positive that’ll work for everyone, but The Atlantic company sure has seen some success the past few years.