Craig Mod: "Hack the Cover"

As ever, Mod offers smart, forward-looking thoughts on books and publishing. His central question:

[I]f so much of what book cover design has evolved into is largely a brick-and-mortar marketing tool, then what place does a ‘cover’ hold in digital books? Especially after you purchase it? But, more tellingly, even before you purchase it? 

If you’re interested in the questions, you’ll be interested in the entire essay. Recommended.