Surprised by this thin post on one of my favorite blogs. It feels like he’s attempting to stretch what was a usage pet peeve into a blanket statement about all of digital communications. And his second point – What Can’t Be Deemed Content is too good to be scheduled – gets muddied when he writes: “Between Twitter, RSS, and the aggregator sites, good stuff usually bubbles to the top regardless.” But that’s content consumption, not production. As an editor and writer, I’d venture that plenty of what’s greeting him in his RSS feeds and on his favorite aggregator sites has indeed been scheduled. And its creators would probably call it content.