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Monday
22Jun2009

The Demands of Fruit in a World of Abundance

From Alain de Botton's The Pleasures and Sorrows of Work, which I've just begun and which I'm already digging: 

It is early December and in a central aisle, twelve thousand blood-red strawberries wait in the semi-darkness. They flew in from California yesterday, crossing over the Arctic Circle by moonlight, writing a trail of nitrogen oxide across a black and gold sky. The supermarket will never again let the shifting axis of the earth delay its audience's dietary satisfactions: strawberries journey in from Israel in midwinter, from Morocco in February, from Spain in spring, from Holland in early summer, from England in August and from the groves behind San Diego between September and Christmas. There is only ninety-six hours' leeway between the moment the strawberries are picked and the moment they start to cave in to attacks of grey mould. An improbable number of grown-ups have been forced to subordinate their sloth, to move pallets across sheds and wait in rumbling diesel lorries in traffic to bow to the exacting demands of soft plump fruit.

A few pages later:

Yet our world of abundance, with seas of wine and alps of bread, has hardly turned out to be the ebullient place dreamt of by our ancestors in the famine-stricken years of the Middle Ages. The brightest minds spend their working lives simplifying or accelerating functions of unreasonable banality. Engineers write theses on the velocities of scanning machines and consultants devote their careers to implementing minor economies in the movements of shelf-stackers and forklift operators. The alcohol-inspired fights that break out in market towns on Saturday evenings are predictable symptoms of fury at our incarceration. They are a reminder of the price we pay for our daily submission at the altars of prudence and order -- and of the rage that silently accumulates beneath a uniquely law-abiding and compliant surface.

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